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Established in 2018 by the award-winning producer, Daniel Noake, HB operates in the sports, live entertainment, and cultural sectors. Our mission is to seamlessly blend local creativity with international excellence, shaping the future of the industry particularly in emerging markets.
Daniel began his career at the BBC in London before joining IMG, a global leader in sports and entertainment. Over a decade at IMG, he led numerous high-profile projects in Europe and India, including major music festivals, the Indian Premier League cricket tournament, and Taste Festivals.
In 2017, Daniel transitioned to the USA working as an adjunct professor at George Washington University in the United States, where he taught in the esteemed Masters in Tourism Administration program. Concurrently, he provided independent advisory services to a diverse roster of clients, and on projects with Google, Intel, Puma, the Democratic National Committee, and Taylor Swift, overseeing the execution of landmark live experiences.
In 2021, Daniel relocated to Africa to establish Hammerton Barca, responding to the demand for experienced advisory services in the sports, entertainment, and cultural sectors across the continent.
HB's network includes an active roster of over 150 experts based throughout the EMEA region, with specific experience in diverse fields and locations.
Leveraging this network means that HB can quickly craft bespoke teams based on individual needs, quickly and cost effectively.
for insider alerts on major event hosting opportunities and more.
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Hammerton Barca provides strategic and operational advisory services in sports and entertainment, working with rights holders, brands, governments, and service providers. Leveraging our global expertise, and based in Africa, we create tailored solutions that drive success and maximize impact across diverse markets.
