Dan Noake was always more interested in the projector, than the movie on the cinema screen.


From a young age, he enjoyed acting and performing, immersing himself in new worlds and beguiling characters.


The fascination led him to a degree in Performance Art, studying the essence of live experience. His heroes became artists like Marina Abramovic, Allan Kaprow and Merce Cunningham. Masters of creating other worlds which encourage new possibilities for thought, feeling and action.


Dan went on to spend ten years at the global sports, events and media producer IMG. There as Director of Events he led festivals and special events that sold over 4 million tickets during his tenure.

Why Hammerton Barca? You'll have to ask...

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