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Welcome to HB, the heartbeat of live entertainment in Africa and the Middle East. We have carved out a niche as a leading producer of live events, working hand-in-hand with some of the world's most prestigious firms. 

Our commitment to excellence and our passion for creating unforgettable experiences have positioned us at the forefront of the entertainment industry. At HB, we are the engine of culture for the live entertainment industry.


Project Management | Consulting | Events & Attractions | Representation


Live Entertainment Events 

2023 | Project Management | Travis Scott Cairo | Live Nation

2023 | Project Management | Backstreet Boys Live in Cairo | Live Nation

2023 | Project Management | Trace Awards & Festival | TRACE

2022 | Project Management | Lusail Winter Wonderland Ice Attractions | IMG Middle East


2022- Present | Extreme International 

2022-Present | Major Events International 

2021-Present | IMG Arts & Entertainment

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