HAMMERTON BARCA
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EXECUTIVE PRODUCTION & STRATEGIC DELIVERY

Client Work

Selected projects across live events, touring, sport, culture, and institutional clients.

LIVE EVENTS & EXECUTIVE PRODUCTION

TRAVIS SCOTT Circus Maximum Tour Cairo & Doha  ·  2023

Executive Producer for Middle East dates of the global stadium tour.

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MICHAEL BUBLÉ Live in Concert Cairo  ·  2023

Executive Producer for sold-out arena show.

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BACKSTREET BOYS DNA World Tour Cairo  ·  2023

Executive Producer for North Africa date of the global arena tour.

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CAIROKEE Live in Concert Cairo  ·  2023

Executive Producer for headline show by Egypt's largest rock band.

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UEFA Europa League Final — Hospitality Programme Athens  ·  2023

Full hospitality programme design and delivery for the UEFA Europa League Final.

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IMG Lusail Winter Wonderland Doha  ·  2022–23

Executive Producer of large-scale seasonal attraction for Qatar.

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TRACE GLOBAL Music Festival & Awards Kigali  ·  2022–23

Executive Producer of pan-African music awards and festival.

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UNITED NATIONS 36 Million Solutions Summit Kigali  ·  2022

Executive Producer of UN flagship summit event.

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BLAST ESPORTS World Series Fan Zone & World Finals Abu Dhabi & Global  ·  2023–24

Executive Producer of fan experience and global finals.

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UNESCO / ATSGC African Traditional Sports & Games Namibia  ·  2024–25

Delivery and commercialisation strategy for the first continental traditional sports event.

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WASHINGTON CAPITALS Stanley Cup Championship Parade Washington D.C.  ·  2018

Executive Producer of NHL championship victory parade.

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TAYLOR SWIFT × STELLA McCARTNEY Lover Pop-Up Retail Activation USA  ·  2019

Executive Producer. Marketing Week Best Retail Activation.

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STRATEGY & ADVISORY

BALLER LEAGUE Pan-African Market Entry Strategy & Commercial Blueprint Africa  ·  2025

Full go-to-market strategy and operating model for emerging market expansion across 14 countries.

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IMG EXHIBITIONS Dolce & Gabbana: From the Heart to the Hands GCC  ·  2025

Development Producer for global touring exhibition; secured GCC host city pathways and led economic impact assessments.

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RWANDA DEVELOPMENT BOARD Sports & Entertainment Host Strategy Rwanda  ·  2023–24

Strategy for attracting global concert promoters and hosting major international events.

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MAJOR EVENTS INTERNATIONAL African Market Entry Africa  ·  2024–25

Advised international sports federations on African market entry; led government and stakeholder engagement.

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EXTREME EXTREME Events Business Unit Global  ·  2022–23

Full strategic, commercial, and operational development of new events division.

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MEDIA & BROADCAST

MODEV / GOOGLE Voice Talks with Google Assistant Global  ·  2020–22 WEBBY AWARD

Co-created and delivered as Executive Producer at Modev. Award-winning monthly YouTube broadcast reaching global developer audiences.

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MODEV / GOOGLE Google Developer Day Global  ·  2021

Executive Producer of flagship developer broadcast for Google. Coordinating multi-region live streams and interactive developer content.

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